At JK White Cement, we firmly believe that sustainability of the ecosystem, biodiversity and a healthy environment are vital conditions for any business to operate. The Company actively participates in and organizes tree plantation campaigns to create awareness about environment conservation. Conservation, harvesting and management of water resources in the water starved state of Rajasthan has also been a priority for us. We have contributed to water management under the state government scheme ‘Mukhyamantri Jal Sawalamban Abhiyan (MJSA)’ and have also developed the Dhanapa Talaab for water harvesting as a part of a water conservation project in Dhanapa.